MINI Business Partnership

Legal Notice


This is the only official Alphabet website in the UK.  Alphabet (GB) Limited is responsible for the content of this website.  References to “Alphabet”, “we”, “us” and “our” is to Alphabet (GB) Limited unless otherwise indicated.
References to BMW AG are to Bayerische Motoren Werke Aktiengesellschaft, the ultimate parent of Alphabet, whose address is Petuelring 130, 80788 Munich, Germany.

Company Information
Alphabet (GB) Limited: Alphabet House, Summit Avenue, Farnborough, Hampshire, GU14 0FB
Registered in England and Wales under company number 03282075.
Registered office: Alphabet House, Summit Avenue, Farnborough, Hampshire, GU14 0FB.
VAT number: GB584451913.
E-mail address:
Alphabet (GB) Limited is authorised and regulated by the Financial Conduct Authority under authorisation number 312578 in respect of its credit and hiring regulated activities by the Consumer Credit Act 1974 and for general insurance mediation.
Alphabet is a member of the British Vehicle Rental and Leasing Association.

Quality of Service
If you have any complaints, you can contact our Compliance Risk Manager at Alphabet at the address shown above. You may also contact the Information Commissioner’s Office by calling 0303 123 1113 or visiting their website:

Website Terms: please read carefully
The terms below govern your use of this website and by accessing this website you agree to be bound by them. If you do not accept these terms, please do not use the website.
Alphabet may change these terms at any time without notice by updating the terms shown on this website. It is your responsibility to review the website terms each time you enter the website to ensure you are aware of our latest terms and conditions. Your use of this website after a change has been made signifies your acceptance of the revised terms.
This website is for your personal use only and is not to be used for any commercial purpose.

Products and Services
The provision of details of products and services on this website are not, and should not be construed as, an offer to sell or supply such products or services, and the seller or supplier may always accept or reject your offer at its sole discretion.
All products and services on this website are subject to availability and may be withdrawn without notice. All products and services and all prices are also subject to change without notice.
All finance and hiring facilities are subject to status and available to companies and persons aged 18 or over in the UK only (excluding the Channel Islands and Isle of Man). Guarantees and indemnities may be required.
All insurance products outlined on this website are administered, underwritten and serviced by carefully selected insurance providers. For all insurance products, certain exclusions and eligibility criteria apply. A full summary of cover and detailed policy terms for each insurance product is available upon request.

Terms and Conditions for individual Products and Services
These website terms should be read in conjunction with the separate terms and conditions for the sale or supply of the individual products or services which are referred to on this website. In the event of any inconsistency between these terms and the specific product or service terms and conditions, the latter shall prevail

Information about Products and Services
Whilst we have made every effort to ensure the information on this website is up to date and accurate, neither Alphabet nor other third party supplier of Alphabet can accept responsibility for your reliance on any information on this website.
Always check with Alphabet model availability and for precise information on vehicle model features, specifications and equipment, and in the case of used vehicles, current mileage details before ordering a vehicle.
Always check the terms on which any product or service is supplied before making any commitment. Copies of Alphabet vehicle finance agreements are available from Alphabet. Detailed insurance policies and summaries of cover and other product or service terms are available on request.
You should seek your own independent financial advice in relation to any taxation or accounting matters referred to on this website.

Compliance  with the Bribery Act 2010
At BMW UK Group, we strive to ensure each company is run with complete integrity.  BMW UK Group has clear anti-bribery and corruption polices which are fully supported by the directors of each company within the Group to ensure that Alphabet employees remain untainted by bribery or corruption.

Access from Outside the UK
The vehicle and product specifications on this website are, unless stated otherwise, for the UK market only. These specifications (including what is optional and what is standard equipment) may vary in other markets. However some vehicle images may be of models supplied in other markets, for example showing left-hand drive, and not reflecting specifications in the UK.
Unless otherwise stated, the finance, leasing and insurance products and services on this website are available only to residents of the UK (excluding the Channel Islands and Isle of Man).
The information and other materials contained in this website may not satisfy the laws in countries outside the UK. If you choose to access this website from outside the UK you are responsible for ascertaining to what extent local laws are applicable and compliance with local laws. Any telephone numbers and charges shown only apply to calls made from within the UK.

Website Availability
We cannot promise that this website will be uninterrupted or free of errors, bugs or viruses and we will not be liable if, for any reason, this website is unavailable at any time or for any computer virus or system freeze.  Access may be suspended at any time without prior notice being given.

The copyright in the material contained in this website belongs to Alphabet or its ultimate parent, BMW AG or their licensors. No person may copy, modify, transmit, distribute, display, reproduce, publish, license or create works from any part of this material or otherwise use it for any public or commercial use without the prior express written permission of Alphabet. You may only view or print individual pages for your own personal use.

The names, logos and images on this website which identify any BMW Group company, or third parties and their products and services are proprietary marks of BMW AG and/or the relevant third parties. Nothing contained in this website shall be deemed to confer on any person any licence or right on the part of BMW AG or any third party with respect to any such name, logo or image.

Other Intellectual Property Rights
The products and services and technology or processes described in this website may be subject to other intellectual property rights reserved by BMW Group companies or their licensors or any relevant third parties. No licence is granted in respect of such intellectual property rights.

Links to other Websites
This site may contain (hypertext) links to other sites that enable users to leave this site and go directly to the linked site. The links are provided to assist users of this website and the inclusion of a link does not imply that we endorse or have approved the linked site. We do not control linked sites, and are not responsible or liable for their content or any link within such sites, or for any transmission received from any linked sites.

No Warranties or Liability
While the information images, materials and other content provided in this notice and on this website is believed to be accurate, it may include errors or inaccuracies.  Alphabet and BMW AG are not responsible for the contents of websites that are maintained by third parties and is not liable for their contents. The information on this website is provided “as is” and all warranties, conditions and other terms implied by statute or common law are, to the fullest extent permitted by law, excluded from this notice.
Nothing in this agreement excludes our liability to you (a) for death or personal injury caused by our negligence; or (b) for fraud or fraudulent misrepresentation. Subject to this, in no event shall Alphabet or BMW AG be liable to any person for any loss of profits, loss of business, depletion of goodwill or similar losses or pure economic loss, or for any special, indirect or consequential loss costs, damages, charges or expenses however arising, unless caused by gross negligence or intentional misconduct.
Under this notice, “our liability” includes that of any company in our group and our and their respective agents, employees, contributors and consultants and sub-contractors, “you” includes any other party claiming through you and “loss or damage” includes any losses, damages, costs or expenses whatsoever or howsoever arising in connection with the products and services we provide including those listed on this website or in this notice, whether under this agreement or other agreement or in consequence of any misrepresentation, misstatement or tortious act or omission, including negligence.

If any of these terms are found to be illegal, invalid or otherwise unenforceable, then to the extent of such illegality, invalidity or unenforceability, such terms shall be deleted and severed from the website terms. The remaining enforceable terms shall continue in full force and effect and continue to be binding.
Nothing in these terms shall exclude or limit our liability for death or personal injury resulting from our negligence or shall affect your statutory rights if you are a consumer.

These terms shall be governed by and construed in accordance English law, unless you live in Scotland when Scots law will apply or in Northern Ireland, when the law of Northern Ireland will apply. Disputes arising in relation to them shall, unless expressly agreed otherwise, be subject to the exclusive jurisdiction of the relevant courts of the United Kingdom.

Telephone Calls and E-mails
Telephone calls and e-mail correspondence with Alphabet at the email addresses accessible through, or obtained from, this website may be recorded or monitored. By using these communication methods you are consenting to the recording or monitoring of your calls and e-mails.
The following telephone charges apply to calls from BT landlines to numbers beginning with:

• an 0800 code – free of charge.
• an 0845 code – up to 5p per minute.
• an 0870 code – up to 10p per minute.

The price of calls may vary with other telephone service providers. Please check with your provider for exact charges.

Alphabet Insurance Information

Alphabet Motor Insurance:
Alphabet motor insurance is administered by Windsor Partners LLP, registered in England, number OC325427, whose registered office is at 71 Fenchurch Street, London EC3M 4BS, a trading name of Howden Insurance Brokers Limited, part of the Hyperion Insurance Group. Howden Insurance Brokers Limited is authorised and regulated by the Financial Conduct Authority (“FCA”): firm reference number 312584.
Alphabet Motor Insurance is underwritten by Aviva Insurance Limited, registered in Scotland,  number SC2116, whose registered office is at Pitheavlis, Perth PH2 0NH. Aviva Insurance Limited is authorised and regulated by the FC A: firm reference number

Alphabet Early Termination and GAP Insurance:
Alphabet Early Termination and GAP Insurance is administered by Linkfield Insurance Logistics Limited, registered in England,  number 03882654, whose registered office is at 1-3 Linkfield Corner, Redhill, Surrey, RH1 1BL. Linkfield Insurance Logistics Limited authorised and regulated by the FC A: firm reference number 308926.
Alphabet Early Termination and GAP Insurance is underwritten by Alpha Insurance A/S, a Danish company of Alpha Group, Harbour House, Sundkrogsgade 21, DK-2100 Copenhagen, Denmark. Alpha Insurance is authorised and regulated by Finanstilsynet (the Danish financial services authority).  As an insurance company authorised within the European Union, Alpha Insurance is permitted to conduct business in the United Kingdom and authorised and regulated by the FCA. The UK underwriter for Alpha Insurance A/S is Woodley Hall Insurance (a trading division of Trent-Services (Administration) Limited), registered in England, number 05297950, whose registered office is at Trent Lodge, Stroud Road, Cirencester, Gloucestershire, GL7 6JN, which is authorised and regulated by the FCA; firm reference number 315285.
Details of each company’s authorisation can be checked on the FCA’s register by visiting the FCA’s website: or by contacting the FCA on 0800 111 6768.
None of the companies listed under “Alphabet Insurance Information” are part of the same corporate group.