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Privacy Policy.

BMW Group UK understands that its use of your information requires your trust. BMW Group UK is committed to the highest standards of data privacy and will only use your information for clearly described purposes and in accordance with your data protection rights.

In this BMW Privacy Policy you will find:

  • Which BMW Companies are covered by this policy
  • How do we collect your personal information
  • What information may be collected about you
  • How your personal information may be used
  • How we keep your personal information safe
  • How long we keep your personal information
  • Data sharing with third parties
  • How to change your marketing privacy preferences
  • Contacting BMW Group UK about this privacy policy

1. What BMW companies are covered by this policy

The following BMW companies are covered by this policy in the UK:

Short name

Full name

BMW UK

BMW (UK) Limited

BMW Holdings

BMW (UK) Holdings Limited

Note: for ease of reading the companies are referred to throughout this policy by their Short name.

References in this policy to “BMW Group” “BMW Group UK”, “we” or “us” are references to all of the companies above. These are all registered at this address:
Summit One
Summit Avenue
Farnborough
Hampshire
GU14 0FB

1.1 What the BMW Group companies do:

BMW Group provides services through a number of different parties in the UK.

  • BMW UK coordinates the BMW and MINI business in the UK:
    • BMW UK is an importer and distributor of the BMW Group’s brands, of BMW and MINI motor cars and BMW motorcycles in the UK. BMW UK operates under the following trading styles : BMW, MINI , BMW i and BMW Motorrad ( motorcycles)
    • It is the UK national sales and marketing company for the BMW Group and:
      • Appoints Retailers (BMW, MINI and BMW Motorrad Centres) and agents.
      • Deals with second level support and technical issues.
      • Operates the BMW & MINI digital systems and services.
  • BMW Holdings
    • Provides taxation services and advises BMW Group companies in the UK.

1.2 BMW as Data Controllers and our responsibilities:

BMW UK is responsible for, and is the Data Controller of your personal information that it receives through the BMW.co.uk and MINI.co.uk websites, MyBMW or MyMINI accounts, ConnectedDrive and MINIConnected Services (Connected Services).

Ultimately, BMW AG is the parent company of BMW Group UK and provides much of the IT infrastructure through the above mentioned companies. BMW AG is generally a service provider or Data Processor to the above mentioned parties.

However, BMW AG is in addition the Data Controller for information received through the usage of the Connected App as well as a joint Data Controller for the technical provision of Connected Services.

For more information on our Connected Services visit:

Contact details of each of the Data Controllers listed above and their Data Protection Officers can be found in section 7.1 below.

Retail Centres. Although this Privacy Policy describes some of the uses of your information made by BMW, MINI and BMW Motorrad Centres, they may collect other information relating to you. Each BMW, MINI and BMW Motorrad Retail Centre is a Data Controller in relation to the information it processes for its own purposes. Their privacy policies will set out how they use your information. If you have any queries regarding the use of your information by BMW, MINI and BMW Motorrad Centres please contact them directly or visit the privacy policy on their website.

1.3 Changes to this Privacy Policy:

We may modify or update this privacy policy from time to time.

If we change this privacy policy, we will notify you of the changes by publishing an updated policy on this website. Where changes to this privacy policy will have a fundamental impact on the nature of the processing or otherwise have a substantial impact on you, we will give you sufficient advance notice so that you have the opportunity to exercise any rights you may have (e.g. to object to the processing).

2. How do we collect your personal information

These are the main ways we collect your information.

  • If you contact us directly via our websites or via our customer hotlines to request information about our products and services.
  • If you buy a product or service directly from us (e.g. Lifestyle shops).
  • If you reply to our direct marketing campaigns (e.g. filling out a response card).
  • If your contact details are transferred from authorised centres or other third parties.
  • If your vehicle data (incl. vehicle identification number) is transferred to BMW AG while you’re having your vehicle serviced or repaired.
  • If other BMW Group legal entities or business partners transfer your personal data to us.
  • If we acquired your personal data from other sources, for example social media sites.
  • When you apply for finance from BMW FS or from the retailers or brokers.

We may also transfer your personal information to a third party without your consent if it is in its legitimate interest or if there is a contractual obligation to do so.

If you give information on behalf of someone else you must ensure that you have their permission and that they have been provided with this Privacy Policy before doing so.

If you are under 16 please do not provide us with any of your information unless you have the permission of your parent or guardian.

Please help us to keep your information up to date by informing us of any changes to your contact details or marketing preferences. Find out how to change or review your preferences in section 6 below.

3. What information may be collected about you

The following types of personal information about you may be collected:

  • Contact Details
    • Name
    • Address
    • Phone numbers
    • Email address
  • Interests
    • Information you provide us about your interests
    • Including the type of vehicles you are interested in.
  • Website and Communication Usage
    • How you use our website and whether you open or forward our communications, including information collected through cookies and other tracking technologies (our Cookies Policy).
  • Sales and Services Information
    • Relating to purchases and services, including complaints and claims.
  • Vehicle Configuration Details
    • Information about the features and current settings of your vehicle (identified by the Vehicle Identification Number).
  • Vehicle Technical Information
    • About how the engine and systems within the vehicle perform.
  • Vehicle / Device Location Information
    • Your vehicle’s or mobile device’s location.

4. How your personal information may be used

Use of personal information under UK data protection laws must be justified under one of a number of legal grounds and we are required to set out the grounds in respect of each use in this policy. An explanation of the scope of the grounds available can be found in section 7.2 below.

The main uses of your information are:

Customer Support and Marketing - to respond to enquiries and to bring you news and offers.

BMW UK use your personal data for customer care and for personalised communications of BMW Group product and service information, where necessary with your consent. For these purposes, BMW UK may transmit this data to authorised Retailers and other BMW Group companies (e.g. BMW Holdings)

In order to ensure that you receive relevant and personalised communications, we will use your data to create an individual customer profile and we may share your personal data between BMW Group companies, authorised BMW or MINI Retailers, BMW i agents and other suppliers of BMW or MINI branded products and services where relevant. This may include data you have provided to these companies, or which is generated by your use of BMW or MINI products, for example contact details, preferences, customer history, vehicle data, app usage and online behaviour.

Vehicle Sales & Service – to process your sale, configure and service your vehicle.

BMW, MINI & BMW Motorrad Centres will obtain Contact Details, Vehicle Configuration Details, Vehicle Technical Information and Sales and Services Information when you purchase, service or repair a vehicle from or with them as part of the sale or service and will use it to provide the services you request and notify you of issues in relation to your vehicle. This information may be accessed by BMW UK and BMW AG to troubleshoot technical or other issues relating to the delivery of these services.

The above mentioned controllers may also receive limited Vehicle Location Information during the repair process which will be used only in accordance with Location Information Safeguards. For further information on these safeguards visit section 7.3 below.

4.1 ConnectedDrive – to provide digital services in the vehicle

BMW UK and BMW AG receive information from these digital services, such as:

Contact Information, Vehicle Location Information as well as Device and Service Usage Information which they use in accordance with the detailed service descriptions for each element of the services set out in the ConnectedDrive policy.

  • Further information is available in ConnectedDrive Privacy Policy visit section 7.3 below.

4.2 Connected App – to provide digital services relating to the vehicle through a mobile device

BMW AG will obtain Contact Information, Device and Vehicle Location Information as well as Device and Service Usage Information through the provision of the BMW Connected App which it uses in accordance with the BMW Connected App privacy policy and Location Information Safeguards.

  • For more the BMW Connected privacy policy visit section 7.3 below.
  • For more information on Vehicle Location Information safeguards visit section 7.3 below.

Where you use a third party application within the BMW Connected App, for example Amazon Echo, you will be presented with their terms of service and privacy policy before you are able to use that application. The operator of that third party application will be the data controller of any of your information that is accessed or input through that application. It will set out how it uses your information in its privacy policy and other notices as well as consents that it provides or obtains through the application. We are not responsible for that use.

4.3 Quality Assurance, Research and Development – to improve our products and services

BMW AG may use any of the information that it receives through the provision of services to BMW UK, centres (including Location Information) for product and service quality assurance and development purposes. Before any such use is undertaken your information will be de-personalised so it cannot be directly linked back to you.

4.4 Compliance with legal requests for your information – to comply with our legal obligations to law enforcement, regulators and the court service

We may be legally required to provide your information to law enforcement agencies, regulators, courts and third party litigants in connection with civil or criminal proceedings or investigations anywhere in the world. Where permitted, we will direct any such request to you or we may notify you before responding unless to do so would prejudice the prevention or detection of a crime.

4.5 Legal grounds for processing of your personal information

The use of your information set out above is permitted under UK data protection law on the basis of these principal legal grounds:

  • Where you have consented to the use (you will have been presented with a consent form in relation to any such use and may withdraw your consent at any time through the BMW Customer Information Centre on 0800 561 0666 (calls are free of charge plus your phone company's access charge)
  • Or sending an email to customer.information@bmw.co.uk or customer.information@mini.co.uk
  • Or by writing to us at:
    • BMW Customer Information Centre
      Phoenix One
      59 - 63 Farnham Road
      Slough
      Berkshire
      SL1 3TN
  • Where necessary to enter into or perform our contract with you
  • Where we need to use it to comply with our legal obligations
  • Where we use it to achieve a legitimate interest and our reasons for using it outweigh any prejudice to your data protection rights (our legitimate interests include promoting the BMW Group business and tailoring news and offers to your profile, research and development of vehicle related products and services, assessing your credit-worthiness, detecting fraud and criminal activities)
  • Where necessary for us to defend, prosecute or make a claim against you, us or a third party

There may be uses that are permitted on the basis of other grounds; where this is the case we will use reasonable endeavours to identify the ground and communicate it you as soon as possible after becoming aware of the new basis.

4.6 How do we keep your personal information safe

We use technical and organisational security measures including encryption and authentication tools to protect your personal information, against manipulation, loss, destruction, and access by third parties.

Although data transmission over the Internet or website cannot be guaranteed to be secure, we and our business partners work hard to maintain physical, electronic and procedural safeguards to protect your information in accordance with applicable data protection requirements. Our main security measures are:

  • Tightly restricted personal access to your data on a “need to know” basis and for the communicated purpose only
  • Transferred collected data only in encrypted form
  • Highly confidential data stored only in encrypted form - e.g. credit card information
  • Firewalled IT systems to prohibit unauthorised access e.g. from hackers
  • Permanently monitored access to IT systems to detect and stop misuse of personal data.

If you have a personal password which enables you to access certain parts of our websites or any other portal, app or service we operate, do not forget your responsibility for keeping this password confidential. We ask you not to share your password with anyone.

 

4.7 How long we keep your personal information for

We retain your information only as long as is necessary and only for the purpose for which we obtained them. We restrict access to your information to only those persons who need to use it for the relevant purpose.

Our retention periods are based on business needs and your information that is no longer needed is either irreversibly anonymised or destroyed securely.

Use for marketing:

  • We retain your personal information for as long as is necessary, but only for the relevant purpose that we collected it for.

Use to perform a contract:

  • In relation to your information used to perform any contractual obligation with you we may retain that data whilst the contract remains in force plus six years to deal with any queries or claims thereafter.

ConnectedDrive and Connected App:

  • We set out how long we retain Vehicle Location Information [and Device Information] in relation to each service in the relevant service descriptions

Where claims are contemplated:

  • In relation to any information where we reasonably believe it will be necessary to defend or prosecute or make a claim against you, us or a third party, we may retain that data for as long as that claim could be pursued.

5. Transfer to third parties

BMW is a global company. Your personal information may be accessed by our staff, agents or contractors from a country outside the European Economic Area (EEA) for any of the purposes set out in this policy. These countries may have in place data protection laws which may be of a lower standard than in the EEA. We will ensure that any of your information that is accessible outside the EEA is handled subject to appropriate safeguards.

Certain countries outside the EEA, such as Canada and Switzerland, have been approved by the European Commission as providing essentially equivalent protection to EEA data protection laws and therefore no additional legal safeguards are required. In countries which have not had such approval, we will either ask for your consent to the transfer or transfer it subject to European Commission approved contractual terms that impose equivalent data protection obligations directly on the recipient unless we are permitted under applicable data protection law to make such transfers without such formalities.

BMW FS will not share your contract information with other Group Companies other than as specifically mentioned in this Privacy Policy or the Use of Information clause on the finance agreement.

Please contact us (visit Company and data protection officer details in section 7 below) if you would like to see a copy of the specific safeguards applied to the export of your information.

6. How to change your privacy preferences

You can change your marketing preferences, or withdraw your consent in relation to how BMW UK, BMW FS or BMW AG use your personal information in one of the following ways:

  • You can make individual changes directly in your ConnectedDrive account or the Connected App, where applicable.
  • You are also able to request information about your data stored at BMW UK as well as request the correction, deletion or restriction of your personal data for analytics and/or marketing use.
  • By contacting the BMW Customer Information Centre on 0800 561 0666 *
  • Or by sending an email to customer.information@bmw.co.uk or customer.information@mini.co.uk
  • Or by writing to us at:
    • BMW Customer Information Centre
      Phoenix One
      59 - 63 Farnham Road
      Slough
      Berkshire
      SL1 3TN

* Calls are free of charge plus your phone company's access charge.

7. Contacting BMW Group UK about this privacy policy

If you have any questions in relation to our use of your information you should first contact the BMW Customer Information Centre in one of the following ways:

In addition you may contact the responsible data privacy officer listed for their contact details in section 7.1 below.

Under certain conditions you have the right to require us to:

  • Provide you with further detail on the use we make of your information
  • Provide you with a copy of your information
  • Update any inaccuracies in the information we hold about you
  • Delete any information about you that we no longer have a lawful ground to use
  • Remove you from any direct marketing lists when you object or withdraw your consent
  • Provide you with your personal information in a usable electronic format and transmit it to a third party (right to data portability)
  • Restrict our use of your personal information
  • Cease carrying out certain processing activities based on the legitimate interests ground unless our reasons for undertaking that processing outweigh any prejudice to your data protection rights (visit section 4.5 above for more information).

Your exercise of these rights is subject to certain exemptions to safeguard the public interest (e.g. the prevention or detection of crime), our interests (e.g. the maintenance of legal privilege) and the rights of third parties.

If you are dissatisfied with our use of your information or our response to any exercise of these rights you have the right to complain to the Information Commissioner's Office which regulates the processing of personal data in the UK (click ICO for more information).

7.1 Data Privacy Officer Contact Details

If you have questions in relation to our use of your personal information you should contact the relevant Data Privacy Officer:

7.2 Changes to this Privacy Policy:

We may modify or update this privacy policy from time to time.

If we change this privacy policy, we will notify you of the changes by publishing an updated policy on this website. Where changes to this privacy policy will have a fundamental impact on the nature of the processing or otherwise have a substantial impact on you, we will give you sufficient advance notice so that you have the opportunity to exercise any rights you may have (e.g. to object to the processing).

7.3 Location Information Safeguards

If you have chosen services that disclose your location or the location of your vehicle, we take the confidentiality of that information very seriously.

The following safeguards are applied to Location Information (including information accessed as part of the vehicle service process):

  • It is only kept for as long as necessary to fulfil the service.
  • It is only obtained or accessed in that form where necessary to provide the service requested or where we are obliged to retain and/or provide the information by law (and where we are required to provide the information to law enforcement or any other third party, we will - notify you unless to do so would prejudice the prevention or detection of a crime or we are not permitted to do so)
  • Vehicle Location Information and Device Location Information are not linked unless necessary to provide the service requested.
  • Any other use of Location Information for analytics purposes will be undertaken on irreversibly anonymised data.

We and the Centres may have access to Vehicle Location Information and BMW AG may have access to Device Location Information through the services they provide (e.g. ConnectedDrive).

You will have been provided with a detailed description of the Location Information obtained to provide a Location Information dependent service when you initially purchased the vehicle or activated or configured the service or application (e.g. ConnectedDrive or Connected App). You can control whether we continue to hold or collect that information through the vehicle, service or application (e.g ConnectedDrive) so future location information ceases to be collected. Please note that we may not be able to provide certain features of our services to you if you limit the collection of your Location Information.