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How your personal information may be used.

Use of personal information under UK data protection laws must be justified under one of a number of legal grounds and we are required to set out the grounds in respect of each use in this policy. An explanation of the scope of the grounds available can be found here.

The main uses of your information are:

Customer Support and Marketing - to respond to enquiries and to bring you news and offers.

BMW UK use your personal data for customer care and for personalised communications of BMW Group product and service information, where necessary with your consent. For these purposes, BMW UK may transmit this data to authorised Retailers and other BMW Group companies (e.g. BMW Holdings).

In order to ensure that you receive relevant and personalised communications, we will use your data to create an individual customer profile and we may share your personal data between BMW Group companies, authorised BMW or MINI Retailers, BMW i agents and other suppliers of BMW or MINI branded products and services where relevant. This may include data you have provided to these companies, or which is generated by your use of BMW or MINI products, for example contact details, preferences, customer history, vehicle data, app usage and online behaviour.

Vehicle Sales & Service – to process your sale, configure and service your vehicle

BMW, MINI & BMW Motorrad Centres will obtain Contact Details, Vehicle Configuration Details, Vehicle Technical Information and Sales and Services Information when you purchase, service or repair a vehicle from or with them as part of the sale or service and will use it to provide the services you request and notify you of issues in relation to your vehicle. This information may be accessed by BMW UK and BMW AG to troubleshoot technical or other issues relating to the delivery of these services.

The above mentioned controllers may also receive limited Vehicle Location Information during the repair process which will be used only in accordance with Location Information Safeguards. For further information on these safeguards click here.

ConnectedDrive – to provide digital services in the vehicle

BMW UK and BMW AG receive information from these digital services, such as:

Contact Information, Vehicle Location Information as well as Device and Service Usage Information which they use in accordance with the detailed service descriptions for each element of the services set out in the ConnectedDrive policy.

Further information is available in ConnectedDrive Privacy Policy, click here.

Connected App – to provide digital services relating to the vehicle through a mobile device

BMW AG will obtain Contact Information, Device and Vehicle Location Information as well as Device and Service Usage Information through the provision of the BMW Connected App which it uses in accordance with the BMW Connected App privacy policy and Location Information Safeguards.

For more the BMW Connected privacy policy click here
For more information on Vehicle Location Information safeguards click here.

Where you use a third party application within the BMW Connected App, for example Amazon Echo, you will be presented with their terms of service and privacy policy before you are able to use that application. The operator of that third party application will be the data controller of any of your information that is accessed or input through that application. It will set out how it uses your information in its privacy policy and other notices as well as consents that it provides or obtains through the application. We are not responsible for that use.

Quality Assurance, Research and Development – to improve our products and services

BMW AG may use any of the information that it receives through the provision of services to BMW UK, centres (including Location Information) for product and service quality assurance and development purposes. Before any such use is undertaken your information will be de-personalised so it cannot be directly linked back to you.

Compliance with legal requests for your information – to comply with our legal obligations to law enforcement, regulators and the court service

We may be legally required to provide your information to law enforcement agencies, regulators, courts and third party litigants in connection with civil or criminal proceedings or investigations anywhere in the world. Where permitted, we will direct any such request to you or we may notify you before responding unless to do so would prejudice the prevention or detection of a crime.

Legal grounds for processing of your personal information

The use of your information set out above is permitted under UK data protection law on the basis of these principal legal grounds:

  • Where you have consented to the use (you will have been presented with a consent form in relation to any such use and may withdraw your consent at any time through the BMW Customer Information Centre on 0800 561 0666 (calls are free of charge plus your phone company's access charge)
  • Or sending an email to or
  • Or by writing to us at:

BMW Customer Information Centre Phoenix One
59 - 63 Farnham Road
Berkshire SL1 3TN

  • Where necessary to enter into or perform our contract with you
  • Where we need to use it to comply with our legal obligations
  • Where we use it to achieve a legitimate interest and our reasons for using it outweigh any prejudice to your data protection rights (our legitimate interests include promoting the BMW Group business and tailoring news and offers to your profile, research and development of vehicle related products and services, assessing your credit-worthiness, detecting fraud and criminal activities)
  • Where necessary for us to defend, prosecute or make a claim against you, us or a third party

There may be uses that are permitted on the basis of other grounds; where this is the case we will use reasonable endeavours to identify the ground and communicate it you as soon as possible after becoming aware of the new basis.

Who may we share your information with

Personal information which we collect may be transferred to third parties on your behalf, with your consent where necessary.

The types of third parties apart from the BMW companies already stated are:

  • Marketing agencies who run and manage marketing campaigns on our behalf
  • Event companies who run and manage sponsored events on our behalf

This is only shared in a secure manner, using a consistent security protocol. When we share with other parties we ensure that they only use your personal data for the purpose it was collected and do not allow them to abuse this agreement.